This constitutes another historic landmark for Longines, which has created a unique piece, issued from The Longines Master Collection, with the serial number 50,000,000 for the occasion. In 2018, Longines therefore exceeded 50 million watches produced. While this complete traceability simplifies the authentication of Longines pieces, it also makes it possible to accurately track the development of production. All watches can therefore be identified down the decades and have their own individual identity, including a recently uncovered – world’s oldest – Longines pocket watch, in order to preserve the brand’s immense historical legacy, Thanks to the one-of-a-kind database, the Longines Electronic Archives (LEA), can quickly and accurately inform clients and brand enthusiasts on each of the 50 million timepieces produced to date. Every Longines timepiece has its own unique serial number, initially recorded in the workshop books until 1969, then on microfiches during the 1970s and 1980s, before the advent of the digital age. Imier watchmaker has chosen their 50th million watch ever made to take the guise of a Longines Master Collection Annual Calendar.įrom its very beginnings, the brand has been numbering its watches. When it comes to a brand with rich heritage and a modern tradition of offering the watch industry’s best value propositions bar none, it is telling that the St. As such heritage deserves to be honored and perpetuated, the brand has continually worked to preserve its legacy. The 185 years of know-how have been shaped by tradition, elegance and performance. These aspects still characterise its production today. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection.”ĭuring the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.Over the years and through its different guises, Longines has constantly striven to complement its quest for precision with exacting aesthetics. I am very pleased with the results and I look forward to future collaborations.”įor his part, Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, was totally satisfied with the company's first session with Simon Baker: “What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer's team. I felt very at home with both the Longines family and the horse. Our first campaign shoot was a pleasure to work on. Referring to the photo shoot, Simon Baker said: “I am proud to have been selected as an ambassador for such an established and elegant brand as Longines. Chantilly, the capital of horse racing in France, was naturally the ideal setting to shoot Simon Baker and a thoroughbred racehorse. This comes as no surprise, given Longines' involvement in equestrian sports. The first part of the campaign, revealed here, features Simon Baker in the world of horse-racing. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan “Elegance is an attitude”. The team working with the celebrated photographer Nicolas Guérin were able to admire Simon Baker's professionalism. The sumptuous setting of the Château de Chantilly and its famous racecourse was a dream backdrop for the first photo-shoot featuring Simon Baker with the Swiss watch brand. The Chantilly racecourse, home of the Prix de Diane Longines, was a dream backdrop for the first photo-shoot featuring Simon Baker with Longines. The first part of the new advertising campaign features Simon Baker in the world of horseracing. At the Chantilly Racecourse the Australian actor showed that he was the perfect embodiment of the brand's values. On the 17th of June, Simon Baker was launched as a Longines Ambassador of Elegance on the occasion of the Prix de Diane Longines. The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.
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